Mattel Releases ‘Thank You Heroes’ Action Figures

Mattel (NASDAQ: MAT) announced today the launch of #ThankYouHeroes, a new, special edition line of collectible action figures and Little People Community Champions that honors the individuals leading the fight against COVID-19 as well as the everyday heroes who are working to keep communities up and running.

All net proceeds from the line will go to #FirstRespondersFirst, an initiative created to support first responder healthcare workers as they serve on the frontlines of the COVID-19 pandemic*. The Fisher-Price collection is the first of several brand efforts from Mattel designed to support today’s heroes, with others kicking off in the coming weeks as part of the Company’s broader “Play it Forward” platform, which focuses on leveraging Mattel brands to give back to communities in times of need.

Fisher-Price’s #ThankYouHeroes assortment includes 16 different action figures featuring a selection of doctors, nurses, EMTs and delivery drivers. The brand is also introducing a special five-character Little People set comprised of a doctor, nurse, EMT, delivery driver and grocery store worker.

News in a Nutshell

Bringing the best in real news to your desktop. Why do this?

  • Because it gives new readers context.
  • Reading isn’t dead. It has evolved. So why should consumers read this blog?
  • Because it will help them to understand issues everyone faces today.

The news can be short or long, a personal intro to life or a mission statement, a manifesto for the future or a simple outline of the types of things readers want.

Here are some questions:

  • Why are the readers checking out a blog rather than a newspaper?
  • What topics does the reader want to understand?
  • Who would the reader love to connect with through this blog?

Donna Balancia is the editor of News in a Nutshell and owns and operates Balance Marketing and PR which creates web destinations and content. For news scoops send press releases and information to bizscribe@gmail.com.

A New Blog and Podcast

This is an example post, originally published as part of Blogging University.

Excerpted from WordPress:

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus your own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.