Mattel (NASDAQ: MAT) announced today the launch of #ThankYouHeroes, a new, special edition line of collectible action figures and Little People Community Champions that honors the individuals leading the fight against COVID-19 as well as the everyday heroes who are working to keep communities up and running.
All net proceeds from the line will go to #FirstRespondersFirst, an initiative created to support first responder healthcare workers as they serve on the frontlines of the COVID-19 pandemic*. The Fisher-Price collection is the first of several brand efforts from Mattel designed to support today’s heroes, with others kicking off in the coming weeks as part of the Company’s broader “Play it Forward” platform, which focuses on leveraging Mattel brands to give back to communities in times of need.
Fisher-Price’s #ThankYouHeroes assortment includes 16 different action figures featuring a selection of doctors, nurses, EMTs and delivery drivers. The brand is also introducing a special five-character Little People set comprised of a doctor, nurse, EMT, delivery driver and grocery store worker.
